Auffinden von Lücken zwischen den Wünschen der Kunden und dem Angebot des Unternehmens
It's crucial to understand the language customers use and what they're searching for. Our approach involves analyzing user and client search requests and comparing them to the content of companies.
Neue mobile Anwendungen, die Sie im Auge behalten sollten
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Welche neuen mobilen Anwendungen für soziale Medien werden 2022 verfügbar sein?
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Neue Social-Media-Anwendungen als Marketingtrichter nutzen
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Probieren Sie Twitter Spaces oder Clubhouse auf dem iPhone aus
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Mit welcher Anwendung experimentieren Sie gerade?
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Auffinden von Lücken zwischen den Wünschen der Kunden und dem Angebot des Unternehmens
It's not uncommon to come across texts that leave you clueless about their topic. This happens quite often with companies trying to explain what they do, and we're not an exception. To tackle this issue, it's crucial to understand the language customers use and what they're searching for. Our approach involves analyzing user and client search requests and comparing them to the content of companies. This enables us to identify areas where content needs adjustments and to gather valuable insights on what clients are interested in, essentially conducting market research.
Welche Daten wir verwendet haben
— Keywords from web search on website or external data provider like Google Analytics, Google Search Console or similar
— Company's data from web content to internal documents
Zielsetzungen
— Analyzing customer language and finding patterns such as common words
— Comparing customer language with company language
— Indicating content that does not fit customer language well
Liefergegenstände
— 2D Map of cluster of customer search terms
— 2D Map of companies documents and their similarity
— Overlay of these two maps in order to identify potential of optimisation
